The Importance of Carpet Cleaning for Real Estate Agents

Why carpet cleaning is so important for real estate agents

As a real estate agent, it’s fair to say that you want to sell properties as quickly as possible and for as much money as possible. But how many times have you gone to view a property, only to let out a sigh of frustration because you know this one will be difficult to shift?

There are plenty of things that could be wrong with a property that’ll make it harder to sell: bad paint jobs, minor or major repairs, or, one of the worst offenders, dirty carpets. Seeing those decades-old carpets with their stains and unpleasant odors makes you realize how much harder your job will be.

What’s more, you know the sellers won’t pay for replacement carpets in a house they’re trying to sell, but you know these are the same sellers that’ll complain when they don’t get the best price on their property. Considering you also know that the sellers will probably try and blame you for this, it’s worth trying to do something to solve the issue.

Brothers Carpet & Upholstery Cleaning is here to help you fix the problem of smelly and dirty carpets in your property listing, meaning you can get top dollar. Something as simple as carpet cleaning can make all the difference to a property. Read on to find out why.

Removes unpleasant odors

There are few things worse than a seemingly untraceable odor in a house, particularly in one that you’re trying to sell. Imagine being a potential buyer, walking into a property, and noticing a general bad smell. Wouldn’t you be immediately put off the idea of making an offer?

Bad odors can come from a variety of sources, such as cigarette smoke, pets, or even dust. The carpet is the final resting place for almost anything that finds its way into a room, which can lead to it becoming very smelly.

You probably won’t be surprised to know that as much as 75% of potential buyers would be put off by bad odors in a property. Just think of the difference clean carpets would make to your selling speed, as your clients will be walking into clean-smelling properties, which will be much more appealing.

One of the main purposes of carpet cleaning is to remove the smell. Both the shampoo and the cleaning process work to lift the odor-harboring molecules from the carpet and leave it smelling fresh, which has an overall effect on the room. More than anything, you won’t have to get there an hour before to open the windows and let out the bad smell!

Cleans stains

A stained carpet can be a deal breaker for plenty of potential buyers. Either they’ll be thinking about how much it’ll cost to clean, or even worse, how much it’ll cost to replace. This is all ammunition they can use to make you lower the asking price. And new carpets aren’t cheap.

What’s more, the buyers won’t pay for a new carpet, for exactly the same reason they won’t put a fresh coat of paint on the walls: they can’t see the point in investing time and money into a property they’re leaving. Of course, many will fail to see the connection between a clean home and its appeal to buyers.

Cleaning the carpet will make a surprising difference to the appearance of the room, particularly if it’s a light color. Lifting a few years’ worth of dirt and grime out of a cream carpet will make it look good as new, which is exactly what you want your potential buyers to think.

If they walk into a property and see fresh carpets they’ll be much more receptive to everything else. People approach a property usually looking to put their own stamp on it, but carpet is expensive and generally something you can leave alone if it’s in good condition. A quick professional clean will get it looking good as new!

The property is more likely to sell for more money

On the back of the previous point, potential buyers go into a property thinking about what they can do to it, including things like furniture, painting, and structural changes. All of this costs money, meaning they’ll be likely to offer less if they think more work needs doing.

The simple act of cleaning a carpet can make all the difference to a room’s appearance. If a potential buyer sees a good carpet but a tired-looking paint job, they’ll only be thinking about the price of a tin of paint instead of re-carpeting a whole room.

It’s common sense that a buyer who thinks there’s less to do to a property will be more likely to make a higher offer. Even if the existing carpet looks a bit shabby, we can offer it a new life with our professional cleaning service!

Why choose Brothers Carpet & Upholstery Cleaning

Here at Brothers Carpet & Upholstery Cleaning, we’ve been in the business for over 25 years. This means we know a thing or two about cleaning carpets, including the difference this can make to the property’s appearance.

Our carpet cleaning equipment reaches temperatures of 240 degrees and can get rid of almost any stain or odor. Think buyers are going to be put off by that massive red wine stain? No problem, leave it with us! Room smells like urine because the previous owner loved cats? We’ve got you covered!

During our two decades of experience, we’ve worked with plenty of real estate agents. One of our main focuses is educating real estate agents on the benefits a clean carpet can have on a property. What’s more, we use our knowledge to approach each carpet with the care it deserves. After all, not all fibers are the same, and we know how to treat them.

Another reason why choose Brothers Carpet & Upholstery Cleaning is because of our Realtor Carpet Cleaning Program.

Realtor Carpet Cleaning Program - Free gift for your clients!

When you enroll to our Realtor Carpet Cleaning Program all of your clients will receive the following:

Free Gift Valued between $120 - $300, depending on square footage and condition of carpet

Showings can be overwhelming! Allow us to take care of your carpets so you can take care of other important matters.

Call Frank to enroll in our Realtor Carpet Cleaning Program 619-279-7357

Free Quote 619-279-7357